1. Regulations
  2. title 27
  3. chapter I
  4. part 6
  5. subpart C
  6. subjgrp 37
  7. § 6.54

View all text of Subjgrp 37 [§ 6.51 - § 6.56]

§ 6.54 - Advertising in retailer publications.

The purchase, by an industry member, of advertising in a retailer publication for distribution to consumers or the general public constitutes paying the retailer for advertising within the meaning of the Act.

AUTHORITY: 15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h).

SOURCE: T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted.

CITE AS: 27 CFR 6.54